Musthafa PC is the founder of iD Fresh Food India, which feeds millions with healthy idli and dosas and other fresh, preservative-free products on a daily basis. His organization currently employs more than 2000 youngsters from rural India and today is a 1000cr brand.

Born in a remote village in Kerala to a coolie dad, Musthafa was a school dropout who later did his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore. During his childhood, breakfast was a luxury and a three-time meal was a dream. Inspired by traditional Indian values, he promotes pure and authentic Indian foods.

He is a distinguished alumnus of IIM-B where he has also delivered a lecture. His initiative’s supply chain management techniques have also been a case study at Harvard Business School.