Srinivas B Vijayaraghavan


Srinivas have been a marketer for nearly 15 years now and have run marketing for business units in Fortune-10 companies and for start-up and mid-sized companies in e-learning, IT, Telecom and Retail e-commerce.

He has built corporate and product brands, managed products, built pipeline, created go2 market strategies, managed marketing events at global conferences and have run global marketing communications campaigns through offline and digital marketing channels.

His skills include: Brand Management, Product Marketing, Services Marketing, Business Development, Corporate Marketing, Field Marketing, Corporate Communications, Marketing Communications, Social Media Marketing, Digital Marketing, Big Data Analytics

He  loves writing and have over 200,000 words of published content including the book ‘Marketing for Services Outsourcing’ which was published by McGraw-Hill in 2013.

He has  recently published a book ‘Filmy Manager’ which was published by Hachette in March 2016. This book won the Golden Pen award at the Indywood Film Carnival in 2016

The book outlines management insights on Leadership, Strategy, Entrepreneurship and Organizational Behaviour from 18 Bollywood films and has been featured by Business Standard, Hindustan Times, New Indian Express and Times Group and LiveMint as a ‘must read book for this summer’

Speaking Topics:

Organizational Behaviour
Marketing Communications
Social Media Marketing
Digital Marketing
Big Data Analytics