Sabira Merchant


Ms. Sabira Merchant is a versatile personality with many admirable qualities. She completed her education in liberal arts from Switzerland. She is responsible for training FEMINA MISS INDIAS for the local as well as international competitions and her famous students being the representatives of our country for the Miss India, Miss Universe, Miss Asia Pacific and Mr. International Contest.

In the 70’s Sabira became very popular on the television circuit as her show ‘‘What’s the good word?’’ ran for a record 15 years on Doordarshan (India’s only terrestrial television network).

Besides being a theatre and film personality, Sabira is an expert guide on speech, diction, etiquette, grooming, stage presence and public speaking. She has the honour of having trained a whole lot of beauty contestants including past Ms. Universe – Lara Dutta Ms. World – Yukta Mookhey, Diana Hayden, Priyanka Chopra etc. The male pageants too have witnessed her students putting up a fabulous performance. Aryan Vaid, Raghu Mukherjee – Mr India 2002 to name a few.

Even the corporate and general public from various walks of life regularly benefit from her knowledge and experience in communication and overall personality development to lead a happy and successful life. The sessions are aimed towards personal/corporate finesse improvement, which is not only personalized but also customized. It meets Organization as well as personal needs of an individual as a separate and as a part of the team as a whole. Participants are helped to create self-awareness empowering them to shed their inhibitions and negativity. Particular care is taken to enhance their pronunciation, diction, voice modulation, communication skills, phone etiquette, table manners and dinning skills in particular.

The pedagogy deployed i.e. the lectures, role plays, exercises, interactive discussions supplements for social and business graces of international protocol are proved to be best case examples providing individuals to master the art of Public Speaking.

The course is tailor-made fitting each individual’s parameters of day to day requirement and yet a uniformed eye-opener which step by step opens the window of a new world.

It is an introduction and exploration of the self and a realization of your personality and potential.