Rustom Sengupta


Rustam Sengupta is a social entrepreneur and base of the pyramid (BoP) expert. He researches on sustainable social enterprise design and implements his work first hand on the field. Rustam is the founder and CEO of Boond, a social enterprise that creates rural entrepreneurs and distribution channels for development products like solar lamps, solar home systems, water filters, efficient cook-stoves etc. in the remote parts of India. He is an expert on designing and data analysis for products and services for the BoP and has also been consulting to numerous universities and institutions on market entry and emerging market economics. Boond has won a number of awards (Economic Times Power of Ideas 2010, Nokia DLD Global Challenge, UN Women etc.) and more importantly has impacted the lives of over 50,000 people in remote villages of Rajasthan, UP and Kashmir over the past two years.

Rustam is an INSEAD MBA graduate and also holds an MS in Electrical Engineering from the University of California, Irvine. He has lived across three continents and worked in banking and consulting for companies like Standard Chartered (in Singapore), Syngenta (in Switzerland) and Deloitte Consulting (in the US).

He loves theatre, acting and directing plays in his spare time and is also an avid traveler who has been to over 35 countries in all the inhabited continents of the world. Rustam believes in sustainable models for development and social impact and other than putting everything he has in Boond also spreads the message of sustainability by teaching courses on social responsibility and climate change in Indian universities and consulting with international development agencies.