Mr. Alyque Padamsee is a multi-faceted genius who wears 3 hats. One, as the Brand Father of modern Indian advertising and has built over 100Brands. Two, he is the guru of English theatre in India with over 70 major productions to his name. Three, he is very committed to Public Service work, and is currently guiding the Bombay Police Force in a campaign against Eve Teasing and sexual molestation on the city streets.
He is renowned as a Training Specialist for Business Houses like Aditya Birla Group, Mahindra and Mahindra, Bristol Myers, KPMG Group etc. He utilizes Theatre techniques for workshops on Dynamic Leadership & Innovative communication, role playing, Personality Enhancement, Communication Skills Out-of-the-box Thinking, Negotiation Skills, Psychological Selling, Television Charisma etc.
Mr Padamsee has been a Communications Guru for over 5 decades. He is the Chairman of The London Institute of Corporate Training. He is a renowned Speaker at National and International Conferences and on Television.
The President of India conferred on him the Padmashree Award. The Advertising Club named him Advertising Man of the Century.
He has worked as Communications Advisor to Mr. Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State, where he creatively supervised the presentation to President Bill Clinton and also Prime Minister Tony Blair.
His best-seller book on Advertising entitled a Double Life is prescribed in Business School.
He is the recipient of the Lifetime Achievement Award for Theatre from the Sangeet Natak Akademi, and over half dozen other Lifetime Achievement Awards.
Internationally Mr Padamsee is famous for his portrayal of Mohammad Ali Jinnah in Sir Richard Attenborough’s film GANDHI. He is also the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.